On Friday, July 31, 2026, Invest Seoul successfully hosted the 1st session of the YEOUIDO-CONNECT Global Financial Book Lunch at the Seoul Financial Hub.
The event brought together over 60 financial professionals—including asset managers and stock specialists headquartered in the IFC buildings—alongside an active online audience joining via YouTube Live. Participants had the valuable opportunity to attend a keynote lecture by Chairman Chaewon Lee, a pioneer of first-generation value investor in South Korea.
With a 92.3% satisfaction rate, the session was a powerful reminder of how to stay grounded with the right investment mindset during volatile times.
Key Takeaway from 1st Session
The first half of the lecture reflected on the adversity and hardships Chairman Lee encountered over his 38-year career in the financial industry as a fund manager. In the second half, he comprehensively addressed major issues facing the domestic stock market, noting that while recent commercial law revisions have partially mitigated the "Korea Discount," critical challenges such as inheritance tax reform still lie ahead. Full recordings and key shorts are available on our official YouTube channel—please check the links below.
What’s next?
With 6 sessions remaining in the series, our 2nd Global Financial Book Lunch is scheduled for Friday, August 28, featuring Yooseok Suh, former Chairman of the Korea Financial Investment Association (2023–2025). We look forward to presenting domestic financial market topics designed to the interest of global investors. We invite your continued interest and active participation!